Portfolio Design Audit
I’m offering a Portfolio Design Audit for florists who are ready to refine & elevate the images they are sharing.Â
This is a deep, thoughtful review of your Instagram & website portfolio page from the past three(ish) months- not a surface-level “post more reels” critique. I’m looking at:
– Cohesion overallÂ
– Do you tell a story about your style or brand
– What your work communicates about budget level
– Whether your feed attracts your ideal client… or confuses them
Before I begin, you’ll answer a few intentional questions so I understand:
Who you want to book.
What you want your work to feel like.
Where you want your business to go.
From there, I provide either detailed written feedback or a recorded walkthrough of me reviewing your portfolio. You’ll see exactly what I see & where you may be able to refine it.Â
You’ll also receive reflection prompts to help you sharpen your own creative direction and marketing strategy. These are self lead- but I hope they can spark a change for you. My goal with each audit is to give you a clear (but flexible) path forward so your Instagram/website begins functioning as a curated portfolio rather than a scrapbook.
If you’re enrolled in Field Study: Spring Semester (Tier 3), this audit is already included for you.
If you’re not- and you want expert eyes on your portfolio with honest, art-forward feedback- you’re in the right place!Â